PlantVille - Mobile App
This was designed as part of Adobe XD challenge. Plantville wanted to build an app to enhance their business opportunities by giving their customers professional support to grow the plants from seed to fruit.
Challenge
During my research, I found that many of them are plant lovers but somehow they fail to be good plant parents.
Solution
Design an app to give the users ability to learn about plants and manage the plant care schedule.
My Role
Visual Designer
My Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping.
Duration
Jan 2021-Feb 2021
Empathize, Define & Ideate
During the empathize phase, I collected the below insights and worked on the user needs
Dont know how to take care
Lack of knowledge about the soil.
Forget to water the plant
Not sure about the type of manure
Dont know how to arrange them or place them.
Dont have knowledge of available plants
Need expert advice & support
User Needs
With all the insights collected during the empathy and define phase, I did a quick ideation exercise to come up with ideas on how to address gaps identified in the research.
Paper Wireframes
Prototypes
After ideating and drafting some paper wireframes, I created the initial designs for the PlantVille app. These designs focus on giving a simple and intuitive user experience to the users to meet their needs.
Digital Wireframes
High Fidelity Prototype
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
Accessibility Considerations
Clear labels for interactive elements that can be read by screen readers.
Used accessible colors
Images are supported with labels and alt tags
Logo Design
After a few trials and errors, I created the logo for Plantville app using the idea of a plant theme with adobe illustrator.
Design Preview
Conducted usability studies to validate whether the pain points users experienced have been effectively addressed. Refined the high fidelity mocks based on the user feedback.
Few Mock Preview
Key Takeaways
Impact:
Users shared that the app was really helpful for them to track the plant schedule and learn about the plants they wish to plant.
What I learned:
I learned that even though the problem I was trying to solve was a big one, I have been able to learn a new tool practically from scratch, of course, I have to keep learning and improving, as this is only the beginning.